AI automation

AI automation for Management Consultancies

Consulting sells hours, and the hour is getting repriced. Utilisation slips while the team writes proposals, builds review decks and chases data nobody can bill for. The founder ends up stuck in delivery, so the business development stops. We build the AI that takes the non-billable work off the team, so the chargeable hours go back up and the pitching keeps moving.

The numbers

What the friction is costing.

68.9%

average billable utilisation across professional services firms, the lowest in five years, so every non-billable hour hurts more

SPI Research 2025 Professional Services Maturity Benchmark (403 firms)
33 hrs

spent responding to a single RFP, and management consulting is now the number-one industry for proposal volume

Loopio 2026 RFP Response Trends and Benchmarks Report (1,500+ teams)
The problems we fix

Where the time goes, and what we build instead.

Every proposal and pitch is a from-scratch job. A single RFP eats days, and the founder writes most of them at night.

We build a proposal generator that drafts from the discovery notes, your methodology and your past wins, pulling scope and pricing into a near-final doc. You edit rather than write from a blank page. Pitches go out in hours, not days.

Client reviews and progress decks are hours of pulling data and formatting slides, and almost none of it is billable.

We build a reporting flow that gathers each engagement's numbers, writes the commentary in your voice and assembles the branded deck. Your team reviews and sends instead of building from scratch. The monthly fire drill goes away.

Call notes and engagement detail never make it back into the CRM, so the pipeline you forecast from is half-fiction.

We capture the call or email thread, write the summary, pull out next steps and update the right CRM fields automatically. The record stays current without anyone typing it up after a meeting. You can trust the forecast again.

Nobody is doing business development, including the founder, because the calendar is full of delivery and the pipeline goes quiet.

We build a follow-up engine that watches your CRM for stalled leads and untouched enquiries, then drafts the next message for one-click send. The low-risk nudges go on their own. The pipeline keeps moving without the founder in the middle.

Clients now expect you to have an AI answer and you cannot package or price one, so the engagement goes to a firm that can.

We build the AI capability you can put your name on and advise on as a service. You get a working thing the client can see, not a Saturday prompt experiment. The firm stops losing the AI conversation.

Where to start

What to automate first.

You do not automate everything at once. You start where the time is worst and the payback is clearest. In a management consultancie, that order tends to look like this.

01
Proposals and RFPs

Start here. It is the biggest single time sink and the easiest to measure. A single RFP can run to 33 hours, and almost all of it is assembling scope, pricing and past wins, not the thinking a client pays for. We build a generator that drafts from your discovery notes and methodology, so a pitch starts at eighty percent instead of a blank page. The hours go straight back to billable work, and the founder stops writing proposals at eleven at night.

02
Client reporting and review decks

The monthly fire drill, and the best recurring win. Pulling numbers, writing commentary and formatting slides can eat the last week of every month, and none of it is billable. We build a flow that gathers each engagement's numbers, writes the commentary in your firm's voice and assembles the branded deck, so the team reviews and sends instead of building from scratch. Because it repeats every month, the time you save compounds.

03
Call notes into the CRM

Cheap to build, high payoff in trust. After every call, the summary, the next steps and the right CRM fields update themselves, so the pipeline you forecast from stops being half-fiction. Nobody loses an hour a day typing up meetings, and the partner stops being the only person who knows where a deal actually stands. Do this once the proposal and reporting wins are banked.

The honest take

What we will not automate.

Plenty of the work should stay human. If a tool promises to take this off you, close the tab.

The thinking

The diagnosis, the recommendation and the read on a client's politics. This is the work a client actually pays for, and it is exactly what AI is worst at. We automate the work around the thinking, never the thinking itself.

The senior relationship

The trust that wins the renewal and the referral. A partner's relationship with a client is not a workflow. We take the admin off it so there is more time for it, but the call, the lunch and the hard conversation stay human.

Anything you cannot check

If your team cannot quickly sanity-check the output, it does not go live. A proposal draft you skim in ten minutes is a win. A number you cannot trace and cannot defend in front of a client is a liability. We build the human review in, not as an afterthought.

The options

A tool, a hire, or a build?

Three ways management consultancies try to fix this. Here is what each one actually does.

Off-the-shelf AI, an in-house hire, or a Nifty build: a comparison for management consultancies.
Off-the-shelf AIAn in-house hireA Nifty build
What it isA general tool your team prompts by hand.A full-time AI or ops person on the payroll.Automation built into the tools you already use.
What it costsCheap per seat. The real cost is the hours spent steering it.£80k to £120k a year, plus ramp and management.Fixed scope from £4,000. You own it.
Time to valueInstant, but shallow.Six months to ramp.Two to four weeks.
What it changesHelps one person work faster. The process stays the same.A lot, eventually, if you keep them busy.How the work runs, not just how fast one person types.
Who runs itEach person, every time.Them, until they leave.It runs itself. You keep it, we keep it sharp.
In practice

What a build looks like here.

We are new, so this is the shape of a typical build, not a client we are dressing up. It is the pattern we build against in a consultancy, end to end.

The firm

A twelve-person strategy consultancy. Two partners, a handful of consultants, an office manager. Growing on referrals, but the partners write every proposal themselves and the reporting eats the last week of every month.

Before

A new RFP lands and a partner blocks out two evenings to write it from scratch, pulling old decks apart for scope and pricing. The monthly client reports take three days of copying numbers into slides. Utilisation sits in the high sixties. Nobody is doing business development, because there is no time left for it.

What we build

Two things, built into the tools they already use. A proposal generator that drafts from the discovery notes, the firm's methodology and past wins, so a pitch starts near-final. And a reporting flow that gathers each engagement's numbers, writes the commentary in the firm's voice and assembles the branded deck. Two to four weeks, fixed price, success metric agreed first: hours back and utilisation protected.

After

Proposals go out in an afternoon instead of across two evenings. The monthly report becomes a review-and-send, not a three-day build. The partners get their evenings back, the hours move to billable work, and the pipeline starts moving again because someone finally has time to work it.

How we fix it

Operator-led. Built into how you work.

01.
Start with a free audit.

Send us the one workflow eating the most time. Within 48 hours we send back a short walkthrough and a straight answer on what is worth automating.

02.
We build the thing.

A fixed-scope build, shipped in two to four weeks. We agree the success metric in writing first, in hours saved or pounds back. Then we build it into your tools.

03.
We stay through it.

An optional monthly retainer keeps the work current as your tools and your desk change. You run it. We keep it sharp.

Questions

The honest answers.

What management consultancies ask before they send us a workflow.

The non-billable work that drags utilisation down, not the consulting itself. The four that pay back fastest are proposal and RFP drafting, client reporting and review decks, call notes into the CRM, and lead follow-up. Take proposals. A single RFP can eat 33 hours, and most of that is assembling scope, pricing and past wins, not the thinking a client pays for. We build a generator that drafts from your discovery notes and methodology, so the partner edits instead of starting from a blank page. The same pattern works for the monthly reporting drill and the CRM updates nobody does after a call. We build into the tools you already run, so it works inside the day, not in another tab you stop opening. The thinking stays with your consultants. The admin around it does not.

No, and any firm selling you that is selling a fantasy. The value in a consultancy is the diagnosis, the judgement and the client relationship, and AI is worst at exactly those. What it is good at is the work around them. The deck that takes three days to format. The proposal assembled from old documents. The call summary nobody types up. We take that off your consultants so their hours go back to billable work and new business, and so the partners stop doing delivery at night. Think of it as giving every consultant back the afternoon they lose to admin, not swapping them out. The formatting, the data-pulling and the chasing leave. The thinking, the client read and the hard conversations stay human. That line is deliberate, and we hold it.

Because most AI sits outside the firm as a tab nobody opens. A subscription, a pilot, a clever prompt someone built on a Saturday. It never touched the actual workflow, so it never moved utilisation, and within ninety days it was abandoned. We do the opposite. We build into the tools you already run, tied to one real workflow, with a success metric we agree in writing before we start, in hours saved or utilisation protected. If a proposal generator does not get a pitch out the door faster on your real data, we have not finished. We watch it run on your own work before you commit. The test is not whether the demo is impressive. The test is whether the work is faster on Monday morning. If it does not pass that, we do not ship it.

Yes, and it is one of the most common reasons consultancies come to us. Your clients now expect you to have an AI answer, and a Saturday prompt experiment is not one. We build the working capability, then help you scope it as something you can advise on and put a price against. You get a real thing the client can see running, not a demo that breaks the moment it leaves your laptop. For a firm whose old pitch is getting repriced, that is a way to lead the AI conversation instead of losing the engagement to a firm that can. We build it. You package it, sell it and advise on it. The capability is yours to keep.

Most builds ship in two to four weeks at a fixed price, usually between £4,000 and £15,000 depending on scope. Fixed means fixed. We scope it, quote it, and that is the number, with no hourly surprises and no open-ended retainer. Before any of that, we agree the success metric in writing, in hours saved or utilisation protected, so we both know what the build is supposed to move. Payment is half on signature and half on handover. You get the build, a documented handover and a 30-day warranty on what we shipped. If you want us close after that, the optional monthly Embed keeps the work current as your tools and your engagements change, but it is never a condition of the build. Most firms take one build and run it themselves.

Start with the free audit, before you spend anything. Send us the one workflow eating the most time, the proposal grind or the monthly reporting drill, and within 48 hours we send back a short walkthrough and a straight answer on what is worth automating and what it would give back in hours and pounds. If it is not worth building, we will tell you, and we will tell you why. We would rather lose the build than ship something that does not move a number. There is no pitch on the call and no obligation after it. The audit is how most firms start with us, because it costs you one workflow and an email, and you get an honest read either way. If the maths does not work, you have lost nothing.

More verticals

We build for the rest of the commercial engine too.

Get the admin off the desk.

Book a call, or send us one workflow for a free audit. A straight answer on what is worth automating, with no pitch.