Your commercial stack got
expensive and slow.

More tools, more headcount, more manual work, and it still leaks. We build the AI that runs sales, pipeline, marketing and account management, measured in hours and pounds.

Agent Studiosample-workspace live
Tasks / wk
8,412
Auto-cleared
93%
Hrs saved
210
ACTIVITY · LAST 7 DAYS
4 agents running. 1 waiting on you.
Sample data · illustrativenifty · agent-studio
The problem

It is not that you did not try. It is that none of it stuck.

TRIED.
You have already had a go.

Subscriptions, a pilot, a Saturday spent on prompts. It looked promising, then it became another tab you stopped opening.

STUCK.
Nothing reached the actual work.

The tools never talked to each other or to your data. Copy, paste, fix by hand. Slower than just doing it yourself.

BACK.
So you went back.

Back to the spreadsheet and the inbox, the way it has always been done. The pain is still there, and it is still costing you.

Who we build for

Operators carrying the commercial side by hand

One buyer: a founder or COO of a non-tech B2B service business or scale-up, whose whole commercial stack has got expensive and stopped scaling.

B2B service businesses & scale-ups10 to 50 people, including agencies and consultancies

Growing fast, drowning in admin. You hired, but nothing got faster.

Sales is leaking

Leads go cold. Follow-up is manual. Every proposal starts from a blank page.

The pipeline's a guess

It lives in your head, not the CRM. You can't see what's real or what will close.

Admin eats the week

Reporting is hours of screenshots. The AI tools you tried gather dust.

Not for everyone

If you are a SaaS or dev-tools team with engineers to spare, pre-revenue, or after someone to babysit it forever, we are probably not your people. We will tell you on the first call.

We build into the tools you already run
HubSpotShopifySlackNotionGmailXeroKlaviyoAirtable
What we build

Your commercial engine, off your team's plate

Sales, pipeline, marketing and account management, automated where it counts. Plus the back-office work that piles up behind the revenue. Every build ships something real, measured in hours and pounds.

The commercial engine
Where AI moves the numbers you actually track.
Sales

Sales and pipeline

Lead research, CRM updates, follow-ups and reporting, off your team's plate. The pipeline stops leaking while they sell.

Discover
Build
Ship
Marketing

Marketing and growth

Content, campaigns, outbound and lead gen, with the reporting underneath. We fill the top of your funnel the same way we fill ours.

Foundations
Prompting & agents
Evals & safety
Ship to prod
Accounts

Account management and retention

Renewal and churn signals, QBR and reporting prep, follow-up that never slips. The revenue you already won, protected.

SourcesCleanModelServe
And the rest of the busywork
The operational work that grows with you. We build it too.
Ops

Ops and back-office

Invoicing, data entry, onboarding, the repetitive process work that grows with you. Built once, runs without you in the loop.

Support

Customer support triage

Clears the repetitive tickets, the where-is-my-order and the returns, and hands your team the ones that need a human.

Documents

Proposals and reporting

Drafts, quotes and reports in minutes, not hours. Your judgment on top, the busywork underneath.

A preview · Agent Studio

See every agent we build, in one place.

Agent Studio is the hub we are building for clients. Every automation we ship lands here, so you see what it is doing, what it costs, and what it is saving. No black boxes, no quiet failures.

  • Live runs and results on every task
  • A human on the calls that matter
  • Drops into the systems you already run
Agent Studiosample data 4 active
Tasks today
5,385
Auto-cleared
93%
Hrs saved / wk
210
Invoice ops1,284 tasksrunning94%
Lead research612 tasksrunning97%
Support triage3,401 tasksreview
Contract review88 taskspaused91%
The cost of leaving it

What the friction costs, before we touch it.

36%

of the work week eaten by admin in a typical small business

Source: Time Etc
46%

of company AI pilots get abandoned, not shipped

Source: S&P Global, 2025
30%

of leads lost to slow, manual follow-up

Source: industry estimate
5 mo

to ramp one in-house AI hire, on top of £80k+ salary

Source: Nifty estimate
How we work

From a workflow that hurts to something running

No 80-page strategy decks. We agree what success looks like first, then build in tight loops that end in something live.

01

Map

We sit with your team and trace the workflow that actually hurts. We agree the number it should move before we build a thing.

02

Build

We build against your real data in days, not a demo on a stage. You watch it run on your own work before you commit.

03

Ship

We harden it. Guardrails, human checks, and the wiring to land it inside the tools you already run. Then it goes live.

04

Stay

We do not vanish at handover. We fix what drifts, tune it, and tell you what is worth building next.

The honest take

Sometimes the answer is: don't build it.

We don't build shiny things for the sake of it. Plenty of workflows don't need AI. They need a tidier process, a fixed handoff, or a tool you already pay for. If there's a simpler way, we'll point you to it, even when it costs us the build.

We agree the business metric before we start. If we can't see the return, we won't take it.

Worth automating Leave it manual

Both are real answers you'll get from us.

nifty · audit free
01 · The workflow
How does it run today, step by step?
Which tools does it run through?
Where does it break, or what's the worst part?
02 · The shape of it
Times a week
Minutes each
People involved
Roughly who does it?
03 · Send it
Back to you within 48 hours.
Live read

Fill in the shape of it and we'll reflect the real cost back to you, live.

  • A short Loom walking through it
  • A one-page written verdict
  • A straight worth-it or not
Proof, honestly

We are new. So here is how we earn it.

Get your free audit
No risk
48 hrsto your free audit

Send us one workflow that hurts

We send back what we would automate, the hours and pounds it gives back, and a straight worth-it or not. Free.

In writing
1metric, agreed up front

We commit to the number first

Before we build, we agree what success looks like. If we cannot see the return, we will not take it.

We stay
30 daysof fixes on what we ship

We stay through the messy bit

Bugs on delivered work are on us for 30 days. Then an Embed if you want us close. No disappearing at handover.

Engagement models

Start free. Scale when it works.

Fixed scope, agreed price, outcome first. No open-ended retainers until you have seen the return.

Audit

Send us one workflow that hurts. We show you what we would automate and what it is worth.

Freeone workflow
  • A short Loom walkthrough
  • A one-page written verdict
  • The hours and pounds it gives back
  • A straight worth-it or not
BuildMost popular

We design, build and ship one automation into how you run. Two to four weeks.

Scoped to youfixed scope
  • Discovery and scoping
  • A working build on your real data
  • The success metric agreed up front
  • Handover pack and 30-day warranty
Embed

Monthly fixes, advisory hours, and a quarterly roadmap. We stay inside the business, not on the outside looking in.

Scoped to youper month
  • Fixes to everything we have built
  • Advisory hours each month
  • Priority access on business days
  • A quarterly roadmap refresh
Questions

Straight answers

The ones we get asked before every build.

You can, for tasks. Turning that into operational change is the hard part. Most teams that try end up with twelve half-built workflows and abandoned pilots in ninety days. We build systems that stick.

An in-house AI hire is £80 to 120k plus six months to ramp. That makes sense once you've a multi-year AI portfolio. Until then, we get you the outcome in weeks.

Then we'll tell you. Sometimes the fix is a tidier process or a tool you already pay for, not a build. The Audit gives you that read for free, before you spend a thing.

We agree the business metric upfront, in writing. If we can't articulate the return, we won't take the build.

Builds are fixed-scope, two to four weeks, quoted before we start. No open-ended retainers until you've seen the return.

See all questions

Show us the workflow that hurts.

Send us one workflow eating your team's time. We will show you what we would automate and what it is worth, free, within 48 hours. No pitch.